Philippe legrain cultural globalization is not americanization

I do not know this is true or not world widely because it is not like that I have been every place on the earth, so I cannot conclude how globalization is now or how much America affects on globalization with confidence. However, I can discuss about how cultural globalization is whether Americanization or not in my home country, Korea. I think Koreans are one group of people who think English is very important to learn nowadays.

Philippe legrain cultural globalization is not americanization


A chronicle of three decades of gang wars, it has proved compelling viewing for audiences worldwide. If you believe the cultural pessimists, Hollywood pap has driven out films like Cidade de Deus, as it is known in its home country.

It is a Brazilian film, in Portuguese, by a little-known director, with a cast that includes no professional actors, let alone Hollywood stars.

Philippe legrain cultural globalization is not americanization

Its focus is not a person at all, but a drug-ridden, dirt-poor favela slum on the outskirts of Rio de Janeiro that feels as remote from the playground of the rich and famous as it does from God.

Yet City of God has not only made millions at the box office, it has also sparked a national debate in Brazil.

It has raised awareness in the United States, Britain, and elsewhere of the terrible poverty and violence of the developing world. All that, and it makes you wince, weep, and, yes, laugh. Not bad for a film distributed by Miramax, which is owned by Disney, one of those big global companies that globaphobes compare to cultural vandals.

A lot of nonsense about the impact of globalization on culture passes for conventional wisdom these days. Its enemies are national habits, local brands and distinctive regional tastes.

Europeans and Latin Americans, left-wingers and right, rich and poor — all of them dread that local cultures and national identities are dissolving into a crass all-American consumerism.

That cultural imperialism is said to impose American values as well as products, promote the commercial at the expense of the authentic, and substitute shallow gratification for deeper satisfaction. If critics of globalization were less obsessed with "Coca-colonization," they might notice a rich feast of cultural mixing that belies fears about Americanized uniformity.

Although — as with any change — there can be downsides to cultural globalization, this cross-fertilization is overwhelmingly a force for good. The beauty of globalization is that it can free people from the tyranny of geography. Just because someone was born in France does not mean they can only aspire to speak French, eat French food, read French books, visit museums in France, and so on.

That we are increasingly free to choose our cultural experiences enriches our lives immeasurably. We could not always enjoy the best the world has to offer.

Globalization not only increases individual freedom, but also revitalizes cultures and cultural artifacts through foreign influences, technologies, and markets.

Thriving cultures are not set in stone. They are forever changing from within and without. Each generation challenges the previous one; science and technology alter the way we see ourselves and the world; fashions come and go; experience and events influence our beliefs; outsiders affect us for good and ill.

Many of the best things come from cultures mixing: Behold the great British curry. Western numbers are actually Arabic; zero comes most recently from India; Icelandic, French, and Sanskrit stem from a common root.

John Stuart Mill was right: It is hardly possible to overrate the value, for the improvement of human beings, of things which bring them into contact with persons dissimilar to themselves, and with modes of thought and action unlike those with which they are familiar.

For a start, many archetypal "American" products are not as all-American as they seem. Even quintessentially American exports are often tailored to local tastes. In some ways, America is an outlier, not a global leader. Most of the world has adopted the metric system born from the French Revolution; America persists with antiquated measurements inherited from its British-colonial past.

Most developed countries have become intensely secular, but many Americans burn with fundamentalist fervor — like Muslims in the Middle East. Where else in the developed world could there be a serious debate about teaching kids Bible-inspired "creationism" instead of Darwinist evolution?

Baseball and American football have not traveled well, although basketball has fared rather better. Asian martial arts — judo, karate, kickboxing — and pastimes like yoga have also swept the world. People are not only guzzling hamburgers and Coke.

Italy and France together account for three-fifths of global wine exports, the United States for only a 20th. Worldwide, pizzas are more popular than burgers, Chinese restaurants seem to sprout up everywhere, and sushi is spreading fast.May 06,  · Globalization Is Not Americanization May 6, AM Subscribe Philippe Legrain, the chief economist of the Britain in Europe organization, sounds an upbeat, cultural, cosmopolitan note in a normally dreary economic debate.

On page , Legrain says "It is a myth that globalization involves the imposition of Americanized uniformity, rather than an explosion of cultural exchange." He then furthers his argument by using examples of how "American" products aren't even American at all with Levis, MTV, and CNN.

Rather than appealing to Muslims as British citizens, with a variety of views and beliefs, politicians of all hues prefer to see them as people whose primary loyalty is to .

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Cultural globalization is not Americanization Saturday, 14 March The other week I noticed some blog comments on Philippe Legrain's article entitled "Cultural globalization is not Americanization". 2 Cited in Philippe Legrain, “Cultural Globalization Is Not Americanization”,, p 3 Thomas Friedman, "Commentary: Why Those Angry Men Want to Kill America", The New York Times, .

Apr 29,  · However, I can discuss about how cultural globalization is whether Americanization or not in my home country, Korea. First of all, in case of Korea, cultural globalization is ‘very, very, very, and very’ Americanized.

Culture : Philippe Legrain