Indian Retail Report, Motives range from utilitarian motivation to hedonic or expe riential motivation. Research has also been done on the specific motives. Researchers Berne, et,al, have said that consumers seek product variety as a shopping motive. Researchers Lingenfelder and Loevenich, have said that the motives of shopping include convenience, price consciousness, offer of personal service, brand orientation.
CS - Classic Safe OH - Old Homely Armed with information like retailer's target customer, their price stance, which gender or age group their offering is most prevalent in, their location and the market sector they operate in makes it easier to gain a thorough understanding of a retailer.
If you are a shopping centre owner this information is handy to understand if a retailer is going to fit your shopping centre. Will it fit in with your other tenants? SnapShop's retailer classification is the answer to just these types of questions.
Click here to view a sample record with customer segmentation and price stance for Next. SnapShop holds around 2, records on all the major retailers, plus some smaller, regional companies and selected online and specialist businesses, and includes a range of retail data including retailer information that is head office addresses, key contact information, stores numbers, retail locations, rental data, merchandise category searches, retailer target customer, price categorisation, customer segmentationretail news, retail statistics, retail facts, sales density, retail articles, accounts analysis and much more.Also from the first age group from claims that they don`t have a good relationships with neighbours, but in the other age group I am examining, only .
SMALL TRADERS’ PERCEPTION TOWARDS CORPORATE RETAILING Introduction dispersed in the age group years. %, % and % of the years and above 50 years respectively.
The predominant literacy group ( per cent) of the respondents has Diploma/ITI qualification. 28 per cent of the. Today, Uniqlo is a wholly-owned subsidiary of Fast Retailing Company Limited and it is known for providing high-quality private-label casualwear at low prices.
As at January , the brand has grown to more than 1, stores in 15 countries across Asia, Europe and US in just a matter of 20 years. The paper analyses the shopping motives of customers in the age group of 15 to 29 years with reference to organized retailing in metropolitan cities of India.
Two metropolitan cities, Pune and Mumbai have been selected for the study. The largest number of population in India will be in the year age group in the next few years.
This profile does not exist even in a huge market such as China. The downside was that while the market was ready, and the customers were willing to pay, there were not enough suppliers. On the basis of the description of the market segmentation process, the next part of this thesis will be the matter of the choice of target group.
The first analysis will be .